Nike S Publicity free essay sample

Nike (originally named Blue Ribbon Sports) was founded in 1964 by Phil Knight and his University of Oregon track Coach Bill Bowerman. It was born as a business project of Knights while he was in Stanford. The idea was to import shoes from Japan into the U. S. Up until this point the majority of shoes were imported from Germany. By importing the shoes from Japan the cost would drastically be improved because of labor savings. Nike, with the ingenious incorporation of famous sponsors, quickly grew to 168 stores in the United States and a presence in over 160 Countries. In the early 1990’s Nike came into the spotlight over allegations of human rights and labor violations in the third-world countries it was manufacturing in. Some of the allegations included child labor breaches which were already in the spotlight at the time from manufacturing of other product lines. Other stories were of beating, horrid work conditions, and abuse. We will write a custom essay sample on Nike S Publicity or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Nike initially chose to address the scandal with a â€Å"damage control† attitude. This led to public outcry and the protesting of its stores. Sports figures, which were the source of the majority of Nike’s publicity, began to separate themselves from the company. Retail stores also began to stop carrying the brand and separating themselves from the horrid stories. As a result of the bad publicity, and with shrinking sales, the company decided to take a new approach. The company started many new projects to bring about change in its factories and even took it a step forward and started to try and become an environmentally friendly company at the same time. 1. Why did Nike fail to address corporate social responsibility early on? Nike subcontracted many of its manufacturing jobs to local overseas companies. These companies did not have any means of discloser over its workers environment or age. Nike also had a â€Å"don’t ask don’t tell† mentality. As long as the profits were rolling in and the subcontracted manufacturers were keeping the margin down that is all they really looked at. The company decided to initially take a defensive â€Å"it’s not our fault† stance. As public outcry increased the were pressured into a â€Å"We’ll do only what we have to† stance and eventually decided to blame it on the industry as a whole. The proper thing to do in my opinion would have been to address the issue with the same aggression as the public was demonstrating. Let the public know that they initially had no control over the manufacturers in the other countries and begin to assure the public that the values of those companies are not the values that Nike believes in. From there they could further move to address stopping the labor issues and forming a system to make sure it never happens again. This is partly what Nike ended up doing in the long run anyway, it just took longer. 2. Evaluate Nike’s response to societal and consumer concerns about its contract manufacturing. I believe that Nike really believed that they had no blame in labor the conditions in the outside manufacturers. The way that Nike looked at it they were paying the manufacturers to do a job by whatever means they had at their disposal and how ever it was done had nothing at all to do with their company because it was out of their control. Whether this was the case or not Nike should have anticipated the backlash and public outcry that would follow. 3. What are the challenges facing Nike in the future. Nike has now positioned itself as a force for good in the fight for worker rights and equality. They have also positioned themselves as a positive force in the green movement. Nike’s biggest challenge comes from the changing world market and temptations to slip back into its old mentality. With a rise in wages in all countries around the world and shrinking bottom lines everywhere Nike must also be certain to keep an eye on their subcontractors in this changing environment so another incident like the Honduras layoff scandal does not happen again. Personal Opinion: I think Doug Guthrie said it best in his article in Forbes magazine on the subject Building Sustainable and Ethical Supply Chains: : â€Å"The lessons learned from the Nike experience have a particular appeal in 2012. After all, the world has shrunk considerably in the last decade, and the workplace abuses on the far side of the globe can come back home with a swift and uncompromising speed. Additionally CSR and corporate citizenship has taken hold, not only in the imaginations of academics but also in the real world inhabited by consumers. † Doug know, as I do, that with the opening of the global market comes higher wages in third world companies and thus a more competitive attitude at home. I believe that Nike is on the right path and that not only are they doing a good job at watching their labor force, but their social responsibility push is a pioneering move on their part. No other shoe manufacturer of their size is addressing the issues of waste and pollution in the same ways as Nike. References Guthrie, Doug. Building Sustainable and Ethical Supply Chains. Forbes. com. N. p. , 09 Mar. 2012. Web. 10 Apr. 2013. lt;http://www. forbes. com/sites/dougguthrie/2012/03/09/building-sustainable-and-ethical-supply-chains/gt;. Ferrell, Fraedrich, and Ferrell. Business Ethics Ninth Edition. Mason, OH: Centrage Learning, 2013. Print.

Ser Conjugation in Spanish, Translation, Examples

Ser Conjugation in Spanish, Translation, Examples The verb ser  is one of the  two  Spanish  verbs that mean to be.  The other one is the verb  estar. The verb  ser  is irregular, meaning  it does not follow a common  conjugation  pattern. In fact, ser is one of the most irregularly conjugated verbs in Spanish. Many of the conjugated forms dont even begin with s, and some forms are shared with the highly irregular verb ir (to go). This article includes  the  ser conjugations in the present, past, conditional and future indicative, the present and past subjunctive, the imperative, and other verb forms. Using the Verb Ser Ser  and  estar  are some of the most commonly used verbs in Spanish. Although they both mean to be, they are used in very different contexts. Ser is often used to talk about inherent or permanent characteristics. For example,  Ella es alta e inteligente (She is tall and smart). It is also used to talk about someones profession or occupation, as in Ella es doctora y à ©l es arquitecto (She is a doctor and he is an engineer), or to talk about where someone is from, as in El profesor es de Puerto Rico (The professor is from Puerto Rico). Ser can be used to talk about what something is made of, as in La puerta es de madera (The door is made of wood), or to talk about the location of an event, such as a meeting, party, festival, etc. For example,  La reunià ³n es en la oficina del doctor  (The meeting is in the doctors office). This verb is also used to talk about belonging. For example, La casa es de Alberto (The house is Albertos). Another use of the verb  ser  is in the passive voice, followed by the present participle, as in La tarea es hecha por el estudiante (The homework is done by the student). Yet another use of the verb ser is with impersonal expressions, such as Es necesario trabajar duro (It is necessary to work hard). Notice that in Spanish we do not use the verb ser to talk about someones age like we do in English (She is ten years old), but instead we use the verb tener to talk about how many years someone has (Ella tiene diez aà ±os). Ser Present Indicative The conjugations for ser in the present indicative tense are totally irregular. The first person singular conjugation soy is similar to other verbs like dar (doy), estar (estoy) and ir (voy). Yo soy I am Yo soy estudiante en la universidad. Tà º eres You are Tà º eres muy lista. Usted/à ©l/ella es You/he/she is Ella es doctora. Nosotros somos We are Nosotros somos buenos amigos. Vosotros sois You are Vosotros sois muy delgados. Ustedes/ellos/ellas son You/they are Ellos son personas trabajadoras. Ser Preterite Indicative The preterite tense conjugations of ser are also irregular, since they do not resemble the infinitive ser at all. Note that these conjugations are the exact same conjugations for the preterite indicative tense of the verb ir (to go). From context, you would be able to tell if you are talking about being or going. Yo fui I was Yo fui estudiante en la universidad. Tà º fuiste You were Tà º fuiste muy lista. Usted/à ©l/ella fue You/he/she was Ella fue doctora. Nosotros fuimos We were Nosotros fuimos buenos amigos. Vosotros fuisteis You were Vosotros fuisteis muy delgados. Ustedes/ellos/ellas fueron You/they were Ellos fueron personas trabajadoras. Ser Imperfect Indicative Ser is one of the few verbs that are irregular in the imperfect tense, since it does not use either of the usual imperfect conjugation endings (à ­a or aba). Remember that the imperfect tense can be translated as was being or used to be. Yo era I used to be Yo era estudiante en la universidad. Tà º eras You used to be Tà º eras muy lista. Usted/à ©l/ella era You/he/she used to be Ella era doctora. Nosotros à ©ramos We used to be Nosotros à ©ramos buenos amigos. Vosotros erais You used to be Vosotros eraismuy delgados. Ustedes/ellos/ellas eran You/they used to be Ellos eran personas trabajadoras. Ser Future Indicative The future indicative tense is conjugated regularly, since you can start with the infinitive (ser) and add the future tense endings (à ©, s, , emos, is, n). Yo serà © I will be Yo serà © estudiante en la universidad. Tà º sers You will be Tà º sers muy lista. Usted/à ©l/ella ser You/he/she will be Ella ser doctora. Nosotros seremos We will be Nosotros seremos buenos amigos. Vosotros serà ©is You will be Vosotros serà ©ismuy delgados. Ustedes/ellos/ellas sern You/theywill be Ellos sern personas trabajadoras. Ser Periphrastic  Future Indicative   The periphrastic future is formed with three components: the present indicative conjugation of the verb ir (to go), the preposition a, and the infinitive ser. Yo voy a ser I am going to be Yo voya ser estudiante en la universidad. Tà º vasa ser You are going to be Tà º vasa ser muy lista. Usted/à ©l/ella vaa ser You/he/she are going to be Ella vaa ser doctora. Nosotros vamosa ser We are going tobe Nosotros vamosa ser buenos amigos. Vosotros vaisa ser You are going tobe Vosotros vaisa ser muy delgados. Ustedes/ellos/ellas vana ser You/theyare going tobe Ellos vana ser personas trabajadoras. Ser Present Progressive/Gerund Form The gerund  or present participle is formed with the stem of the verb and the ending -iendo (for -er and -ir verbs). It can be used to form progressive tenses like the present progressive, which is usually accompanied by the auxiliary verb estar. Present Progressive ofSer est siendo She is being Ella est siendo una buena doctora al cuidar de sus pacientes. Ser Past Participle The past participle is used to form perfect tenses like the present perfect, which is formed with the auxiliary verb haber and the past participle sido. Present Perfect ofSer ha sido She has been Ella ha sido doctora durante toda su carrera. Ser Conditional Indicative The conditional tense is normally translated to English as would verb. It is formed regularly like the future tense, by starting with the infinitive form and adding the conditional endings. Yo serà ­a I will be Yo serà ­a estudiante en la universidad si me hubieran admitido. Tà º serà ­as You will be Tà º serà ­as muy lista si estudiaras ms. Usted/à ©l/ella serà ­a You/he/she will be Ella serà ­a doctora si no hubiera estudiado leyes. Nosotros serà ­amos We will be Nosotros serà ­amos buenos amigos si vivià ©ramos ms cerca. Vosotros serà ­ais You will be Vosotros serà ­aismuy delgados si hicierais dieta. Ustedes/ellos/ellas serà ­an You/theywill be Ellos serà ­an personas trabajadoras si quisieran. Ser Present Subjunctive The conjugation of the present subjunctive of ser is completely irregular. Que yo sea That I be Mi madre quiere que yo sea estudiante en la universidad. Que tà º seas That you be A la maestra le encanta que tà º seas muy lista. Que usted/à ©l/ella sea That you/he/she be Pap espera que ella sea doctora. Que nosotros seamos That we be El consejero quiere que nosotros seamos buenos amigos. Que vosotros seis That you be El mà ©dico recomienda que vosotros seismuy delgados. Que ustedes/ellos/ellas sean That you/they be El jefe espera que ellos sean personas trabajadoras. Ser Imperfect Subjunctive You can conjugate the imperfect subjunctive in two different ways, both considered correct. Option 1 Que yo fuera That I were Mam querà ­a que yo fuera estudiante en la universidad. Que tà º fueras That you were A la maestra le encantaba que tà º fueras muy lista. Que usted/à ©l/ella fuera that you/he/she were Pap esperaba que ella fuera doctora. Que nosotros fuà ©ramos That we were El consejero querà ­a que nosotros fuà ©ramos buenos amigos. Que vosotros fuerais That you were El mà ©dico recomendaba que vosotros fuerais muy delgados. Que ustedes/ellos/ellas fueran That you/they were El jefe esperaba que ellos fueran personas trabajadoras. Option 2 Que yo fuese That I were Mam querà ­a que yo fuese estudiante en la universidad. Que tà º fueses That you were A la maestra le encantaba que tà º fueses muy lista. Que usted/à ©l/ella fuese that you/he/she were Pap esperaba que ella fuese doctora. Que nosotros fuà ©semos That we were El consejero querà ­a que nosotros fuà ©semos buenos amigos. Que vosotros fueseis That you were El mà ©dico recomendaba que vosotros fueseis muy delgados. Que ustedes/ellos/ellas fuesen That you/they were El jefe esperaba que ellos fuesen personas trabajadoras. Ser Imperative The imperative mood is used to give commands or orders. The tables below show both positive and negative commands. Positive commands Tà º sà © Be!  ¡Sà © muy lista! Usted sea Be!  ¡Sea doctora! Nosotros seamos Let's be!  ¡Seamos buenos amigos! Vosotros sed Be!  ¡Sed muy delgados! Ustedes sean Be!  ¡Sean personas trabajadoras! Negative commands Tà º no seas Don't be!  ¡No seas muy lista! Usted no sea Don't be!  ¡No sea doctora! Nosotros no seamos Let's not be!  ¡No seamos buenos amigos! Vosotros no seis Don't be!  ¡No seis muy delgados! Ustedes no sean Don't be!  ¡No sean personas trabajadoras!